The third annual Cannabis Drinks Expo is set to happen in San Francisco on July 28, 2022, and in Chicago on August 2, 2022. The Expo consists of an expo floor and a stellar conference about all things Cannabis. One of the many great minds scheduled to speak at this event is Luke Anderson.

Luke Anderson is the Co-Founder at Cann. Cann is the #1 selling THC-infused beverages in California according to BDS Analytics. Founded by Stanford and Harvard graduates, Cann is reshaping social drinking with their microdosed, non-alcoholic beverages that deliver a perfect, uplifting feeling every time. Vegan, gluten-free, and with only 30-35 calories, each Cann has five all-natural ingredients with a strength that is similar to a beer or glass of wine. There are no artificial sweeteners or flavors, sugar substitutes, or cannabis taste.

In 2011, Luke Anderson was a math teacher at a public high school and having yet to step foot in a dispensary in his life, he never imagined a future where he would be the Co-Founder of a cannabis brand, disrupting the industry with the first sessionable drink. Fast forward eight years, however, and in 2019, Luke joined his good friend and former Bain & Company colleague - Jake Bullock - to co-found Cann Social Tonics, a sessionable cannabis-infused beverage line that does just that!

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While attending Stanford University where he received his B.S., Luke’s true passion for the beverage space started to shine through; in between classes, Luke crafted smoothies as manager of the campus Jamba Juice. Luke would routinely create off-menu drinks pairing juices and frozen fruit that he found to be even more delicious than those consumers could order, making this side job something Luke constantly looked forward to. After graduating he spent two years teaching math as a part of the Teach For America program, he was thirsty for a change - and joined Bain & Company as an Associate Consultant. During those two years, he became obsessed with data, consumer trends, and how to spot winners in different retail categories.

His ongoing desire to be involved in the beverage industry space continued to grow, so much so that after receiving his M.B.A. At Harvard, Luke returned to the consumer packaged goods practice at Bain & Company, specializing in helping large and complex organizations behave more like startups, rapidly innovating their products and services. Although Luke had a great interest in the beverage space, Cannabis had never been his thing - until this year! Luke co-created Cann to be showcased as the first cannabis product for someone new to the cannabis category like Luke was, that is delicious and easy to digest, both physically and mentally. Residing in Venice, CA, Luke is making it his mission to share how Cann is the perfect option for a new wave of cannabis consumers looking for a guilt-free social buzz. Luke focuses on highlighting how Cann is not just for those exploring cannabis, but for anyone who is looking to moderate or reduce their alcohol consumption.

Come listen to Luke Anderson LIVE at the 2022 Cannabis Drinks Expo in San Francisco on July 28, 2022, and in Chicago on August 2, 2022. 

Through the conference, he will be focusing on how to raise funds and how to allocate the funds in the early years with his experience through Cann. Register as a visitor in San Francisco here and Chicago here.

Cannabis Drinks Expo, a super hit b2b trade show returns in July, providing the cannabis and drinks industry a unique platform to do business, learn about the category and source amazing brands.

Cannabis Drinks Expo is a b2b event that happens in San Francisco and Chicago annually.

The theme for the 2022 show will be ‘Growing The Category’. The 2022 show will focus on helping anyone looking to get into the category learn and develop new products, it will help existing brands expand into other states by meeting other state manufacturers. It will help retailers and distributors develop their store own brands, it will find new ways cannabis beverages can be marketed and sold. It will find new ways cannabis beverages can be developed to grow end consumer market share. 

The 2022 show will focus on increasing the overall category by showcasing exhibitors who can help do that and by creating networking opportunities and focusing on multi-state bottlenecks that are in place. The show will have an international and national focus instead of a state-based focus. This is where multistate operators will come to find synergies and do business with each other and help the category grow.

Hosted by the Beverage Trade Network, this expo will shine a spotlight on the skyrocketing legal cannabis market and provide insight into its future brimming with opportunity.

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